Super Bowl Commercials Were Entertaining, But Will Advertisers Get a Return on Their Investment?
Super Bowl commercials are making entertainment in this year. Advertisers paid $2.5 to $3 Million to obtain 30 seconds of exposure for their products and services in this year. The production costs for the TV commercials and fees paid for celebrity endorsements, such as Lebron James and Betty White are added. The investment is even more substantial for these companies. Although a record 106.5 million people watched this year's big game. And they are also sell a lot of Bud Lights, Snickers, Doritos and Big Macs just to break even.
Was it worth it? Possibly it was for some companies. It is doubtful for others people. And it is based on what the advertiser's goals were. Existing brand is built and simply entertain us if they want to introduce a new product or service. Certainly here provides a lot to learn about marketing your medical or healthcare practice by watching Super Bowl ads. Inappropriately, it's more about what NOT to do.
Super Bowl commercials are making entertainment in this year. Advertisers paid $2.5 to $3 Million to obtain 30 seconds of exposure for their products and services in this year. The production costs for the TV commercials and fees paid for celebrity endorsements, such as Lebron James and Betty White are added. The investment is even more substantial for these companies. Although a record 106.5 million people watched this year's big game. And they are also sell a lot of Bud Lights, Snickers, Doritos and Big Macs just to break even.
Was it worth it? Possibly it was for some companies. It is doubtful for others people. And it is based on what the advertiser's goals were. Existing brand is built and simply entertain us if they want to introduce a new product or service. Certainly here provides a lot to learn about marketing your medical or healthcare practice by watching Super Bowl ads. Inappropriately, it's more about what NOT to do.
It makes sense to consider the Super Bowl if you have the budget, and if you're marketing a consumer product or service that a majority of viewers may be interested in that. No doctor or healthcare practice owner includes a marketing budget that rivals those spent by Anheuser Busch, Pepsi, Monster.com and other companies that advertise during the Super Bowl. You have the budget to buy a Super Bowl ad, it certainly wouldn't make sense to pay to reach people around the country that would never realistically come to an individual practice.
In 1st Lesson it will show how to reach YOUR target audience, geographically, demographically, and otherwise. For instance, display a newspaper ad in the main section of the newspaper in a large metropolitan market without making sense if you have one location. You are paying to reach people when means if they will not be willing to drive to your office when there are several close other options, even if you convince some that you are a good choice.
After two years ago, Sales Genie had an ad on the Super Bowl marketing leads for sales people. I'd be shocked if it got them a decent return. Many people watching the game that will make you to interest in that product is extremely small relative to say, and then purchasing a Snickers bar or a bag of Doritos. Here many cost-effective media is provided to reach business owners and sales executives. And also i see the similar mistake that is repeated by many practices placing an ad in the newspaper which introduce a new doctor in the practice. Any reader seeing that ad, who has never been a patient of that practice, would likely have no interest in the fact that you've brought on a new doctor. The only ones truly interested will be current and past patients, prospects that have contacted the practice previously for information on your services, and other referring doctors. These targets are achieved by using direct mail and email marketing. Again, only pay to reach YOUR target audience.
In this year, many of the commercials were entertaining but they fell short of communicating why the prospective customer should purchases their product, as opposed to their competitor's. While the spot with the house made entirely of Bud Light was very funny, they gave no reason why you should purchase a Bud Light instead of another brand the next time you want a beer. However, the Budweiser Select 55 commercial made the claim that it was "the lightest beer in the world", giving calorie-conscious beer drinkers a compelling reason to select their brand.
In 2nd Lesson we will learned from this year's Super Bowl commercials, and it is more important to communicate what sets you apart from your competition and why a patient should select you, than to entertain your target audience. Marketing that's entertaining but doesn't drive business can be very costly. If you wanted to simply entertain, you are not probably become a physician, dentist, audiologist or physical therapist.
If you require aid targeting your prospective patients more cost-effectively or developing a more compelling message to set you apart from your competition, contact me to assistance.
